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Abbey Clancy smoulders in peek-a-boo knickers and harness bra as the new face and body of Ultimo


 Model and Strictly winner, 28, is the new face and body of Ultimo
Brand new images for SS14 campaign released today
Racy collection features harness and cage effects with lace

Abbey Clancy smoulders in provocative new images from her debut campaign for Ultimo's SS14 collection.
Clad in a pair of extreme low-rise, revealing lacy knickers with caged detailing, the model and Strictly Come Dancing winner, 28, is seen peeking over her shoulder as she gets into a car. In other pictures she wears a selection of harness bras as she leans back in a chair.
The shoot marks Abbey's first since she was announced as the new face and body of the lingerie giant in December.

 The mother-of-one showcases her incredible figure in an enhanced Miracle Solutions range and brand new fashion lines, which cater for women from A through to DD cups, on sale from today.
Abbey replaces Michael Bublé's wife Luisana Lopilato in the first glimpse of the racy campaign, which coincides with the launch of Ultimo’s new website.
Michelle Mone OBE, Founder of Ultimo, said: 'Abbey looks incredible in our spring/summer campaign and embodies the Ultimo brand perfectly.

 'She's body-confident, beautiful and feminine - all the qualities associated with Ultimo. 2014 is going to be a momentous year for the brand and this is the perfect start.'
She added: 'The new Ultimo collection offers gorgeous lingerie for every occasion and I can't wait for women try it.
'We've been working tirelessly over the past year to improve our product range and fit - including our famous ‘OMG' Plunge bra, which is now 50 per cent lighter - and I believe that Ultimo now offers the very best fit on the market.'

  Abbey said: 'I'm thrilled to be the new face and body of Ultimo, following in the footsteps of so many gorgeous women. The new collection is beautiful and all about celebrating your body. My favourite piece from the range is Ultimo ‘Hallie', which gives incredible cleavage and looks really luxurious on the skin - I just love it.
Speaking about her top lingerie tips, Abbey said: 'My top lingerie tip would be to invest in two lingerie drawers - one for everyday, comfy lingerie and the other for more luxurious styles for those special occasions.'
'My top lingerie tip would be to invest in two lingerie drawers - one for everyday, comfy lingerie and the other for more luxurious styles for those special occasions'
Michelle added: 'It is very exciting times for Ultimo. We've made major improvements to our product and taken a more directional approach. Abbey's debut Ultimo campaign reflects this change in direction, further cementing Ultimo's position as one of the UK's best loved lingerie brands.'
Ultimo’s heritage is built on enhancing the female form, with a specific focus on cleavage boosting and uplift.
The brand’s very first design, the ‘OMG Plunge Bra’ with in-built silicone, was worn by Julia Roberts to create her cleavage in Erin Brockovich.
Since then, Ultimo has seen the likes of Mel B, Penny Lancaster, Rachel Hunter and Sarah Harding pose for them, and the brand has grown to be one of the UK's most recognised lingerie brands famous for its body-enhancing products.
This January, the brand reported their strongest online December sales in its 16-year history from their direct website ultimo.co.uk.







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